Marketing Specialist

Company Name:
Verint Systems, Inc.
Overview of Job Function:
The Marketing Specialist is responsible for coordinating, maintaining and supporting various functions in Americas Marketing. The specialist is primarily responsible for providing implementation support for digital programs, data management, and other marketing initiatives.
Principal Duties and Essential Responsibilities:
Plan, design and execute online, social, offline, video and digital marketing programs using HTML, Eloqua and Salesforce. com.
Perform various marketing duties in support of direct and digital marketing initiatives, online advertising campaigns, and product marketing strategies.
Assist with editing and producing marketing campaigns.
Support and execute digital marketing programs to drive lead conversion and new business acquisition.
Manage vendor relationships and deliverables for marketing programs.
Compile leads from multiple media sources and process for distribution to sales force via Eloqua and .
Set-up and run webinars. Act as main liaison with webinar vendor companies.
Assist with planning and on-site support of customer seminars, annual customer conference, and annual sales meeting.
Help reconcile budgets and manage financial processes.
Attend trade shows and industry-related events as a representative of the organization.
Minimum Requirements:
Minimum of 5 years of demonstrated experience in Marketing or Marketing Operations or a related field.
Excellent written communication and technology skills with the ability to develop information clearly, concisely and creatively.
Strong organizational skills.
Excellent MS Office (PowerPoint, Word, Excel) skills.
Strong time management skills with the demonstrated ability to meet deadlines.
Successful completion of a background screening process including, but not limited to, employment verifications, criminal search, OFAC and Social Security verification.
Preferred Requirements:
A 4-year college degree in a related field.
Experience working in a software or technology organization.
Knowledge of marketing automation software such as Eloqua, Marketo, or ExactTarget.
Knowledge of and HTML.
Knowledge of graphic design software such as PhotoShop, InDesign or similar applications.
Job Title: Marketing Specialist
Location: US-GA-Alpharetta
Job ID: 6895

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